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When PPC (Pay-Per-Click) is executed correctly then it can be a great way to direct traffic to your website. It just satisfies the needs of the people who are searching for something in particular search engines and for those who...

Content marketing most often remains uncared. If you are skipping the content promotion, then you are essentially denying the matter of benefit as when the content is not being promoted then it does not reach its intended audiences and thus,...

Whether the people will like it or not, remarketing is all around them. The main purpose for remarketing is to catch up with the visitors after when they leave a website and re-engage them in an attempt to bring them...

A well-managed Google AdWord account can grab tons of traffic, leads & sales to your website. There is nothing worse than wasting a perfectly good paid search strategy on mistakes that could have been avoided but you are unaware of...

If you are a business owner or a marketer, there may be a battle going in your mind about what choose between the two i.e., the content marketing or the Pay-Per-Click (PPC) advertising. Both have their own pros and cons....