10 Ways to Improve Online Sales

For every business enterprise, the primary goal is to increase online sale whether it is a large business or small business.

There are many ways through which you can make your sales online. With the right plan or strategy, you can enhance people’s social media experience and can generate more sales for your business. Even if you are offering great products and excellent product description is written for your goods, it is not necessary that your store will make enough success. In this article, you’ll be looking at 10 strategies you can implement through which your online sales will increase.

Following are the 10 key strategical techniques through which your online sales performance can be boosted –

1. Send free samples:-

• Sending a free sample of your product gives your business an opportunity to let the customers know and appreciate your work with the small sample as a gift.
• Sending free samples not only will help you to attract customers but also will generate more traffic online for the purchase of your product.
• This will not only raise the status of your product but also will raise status of your product in the eyes of potential or new customers.

2. More Ad clicks with AdWords:-

• Getting more Ad clicks with AdWords will allow your business to make your ad bigger and with more places to click.
• Your ad clicks will be increased through rate.
• For example, searching men’s sunglasses and women’s sunglasses will give people two additional places to click. This will help the potential customer to find faster exactly what they want.
• Therefore, by adding Ad clicks with AdWords customers will directly visit your site instead of your competitors.

3. Optimize your email receipts:-

• An email receipt acts as a record for the customer for the purchase of goods.
• Email receipts not only increase your sales but also can make your customer happy.
• There are three ways through which you can optimize your email receipts;

1. Include relevant product recommendation;
2. Add discount codes for another purchase especially for new customers; and

• Ask for feedback as you will get to know about the shopping experience of the customer.

4. Send emails regarding ‘wishlist on sale’:-

• Most of the customers add products to the wishlist for buying later and also they love discounts.
• So it is the right time to tell the customers that the items which they have added in the wishlist is gone on the sale.
• You can send them email about the product going out of stock and tell them to buy.

5. Making of some special deals:-

• Highlight your special deals so the customers online may not miss them.
• You can highlight the special deal in the following way;
• Use popups to promote your special deal;
• Use the sidebars/topbars to promote your special deal

6. Making videos of your product:-

• Most of the customers like to see the product video before buying a product.
• Not every businessman can afford to make the product video.
• It is an easy way to attract the customers to buy a product.

7. Be transparent to customers:-

• You should always be clear about all the prices of your product.
• You should always clear your costs and delivery prices at the time of purchase of a product.
• Always include full details of delivery.
• You should always give all of your contact details so that customer can easily approach to you in the case of any query.

8. Increase social networks:-

• Increasing impression on social networking sites will give you more followers.
• The best way to increase the number of impressions on your social networking site is by inserting social buttons to your website and also to your marketing communication.

9. Avoid making a customer account at your website:-

• As many people already have too many passwords o remember so don’t ask the customer to create an account at your website as it is very irritating for some customers.
• Forced account creation of a customer will lose you sales.
• If a person regularly buys a product from you then you may ask for making an account on your website.
• You may also enable social media login on your website/application for a customer to create his/her account easily.

10. Plan for mobile too:-

• Nowadays, people use mobiles more than tablets, iPads, and computer.
• Make sure, your website is easy to load at small devices too.
• Most of the consumers use a mobile device to surf on retail sites.
• Therefore, your website should be mobile friendly.

Thus, by following these strategies you’ll make your customer happy and ultimately offer them a big reason to come back again for the purchase of product or service and also tell their friends about their experience. Therefore, you will improve your online sales.